WATT IS COPYWRITING?!

B2B content doesn’t have to be dry. Here’s how strategic, human-first copywriting can reawaken your messaging and help your business actually convert.

The B2B Content Problem: Dry, Dull, and Detached

Let’s face it: a lot of B2B content is bland. Websites are overloaded with buzzwords. Blogs go unread. Optimised website copy gets written to please Google, not your buyer. And all the while, decision-makers are scrolling by your website.

This isn’t just a branding issue. It’s a growth problem. If your content doesn’t cut through the noise, it won’t convert. And if it doesn’t convert, your sales pipeline dries up, no matter how brilliant your product or service is.

What’s Going Wrong in B2B Marketing?

1. The Funnel’s Too Complex (And So’s Your Copy)

In the race to show off value, many brands overload pages with jargon, features, and disjointed calls-to-action. But in reality, clarity wins. Copy needs to guide, not confuse. I help businesses strip back the noise and write messaging that moves people from first glance to booked call.

2. Everyone’s Saying the Same Thing

B2B sectors – from SaaS to accounting – are stuffed with identical messaging. “Solutions that scale.” “Results-driven.” “Trusted partner.” None of it means anything if it’s what your competitor said three scrolls ago. My job? Find your real angle and say it like a human.

3. Automation Overload

Chatbots, AI auto-posts, and generic templates might save time, but they won’t earn trust. I’m not anti-automation (I use smart tools myself). But your website, your content strategy, your brand voice? They should feel like you. That’s what copywriters are for.

The Copy That Converts: What Modern B2B Content Needs

✅ Human-Centric Messaging

People buy from people. Yes, even in B2B. I specialise in content that builds connection—grounded in user intent, sharp in tone, and mapped to the buyer journey. Whether it’s homepage copy or a pillar blog post, the goal is the same: make readers feel seen.

✅ SEO That Serves Humans (and Search Engines)

I combine on-page SEO best practices like keyword research, competitor audits, metadata structuring, and voice-driven content that actually gets read. Because ranking is just step one. Persuasion is where the ROI is.

✅ Technical Without the Tech-Speak

I’ve worked with clients across accounting, ecommerce, travel, healthcare and SaaS. I translate their complex offerings into clear, engaging messaging. You don’t have to choose between precision and personality. You can have both.

You’re Not Selling to Robots. So Stop Sounding Like One

Buyers expect more. And they should. From dynamic landing pages to scroll-stopping social posts, the brands getting attention in 2025 are the ones investing in copy that feels alive. That’s where I come in.

Need a content refresh? Want your services page to actually sound like your brand? Struggling to tell your story in a way that sells?

I’ve written for agencies, startups, and scale-ups. I know how to blend technical accuracy with emotional intelligence—and I do it with a strategy-first mindset and SEO baked in.

Let’s Make B2B Interesting Again

If you’re ready to:

✔️ Simplify your messaging

✔️ Build authority in your niche

✔️ Drive qualified leads through content that converts

Then let’s talk.

📬 Book a free discovery call or email me. 

I’ll help you stop blending in, and start bringing in business.

FAQs

How do you approach new B2B clients?

With a discovery call to understand your brand, audience, goals, and current content landscape. I’ll then create a proposal tailored to your needs—be it SEO strategy, new web copy, or ongoing blog content.

Do you only write for B2B brands?

Mostly, yes—but I’ve also written for travel, music, and healthcare brands. If it’s purpose-driven and requires clarity, I’m in.

Can you optimise existing content?

Absolutely. Whether your site needs a complete rewrite or a round of strategic polish, I can help get it ranking and resonating.