B2B copywriting is vital for selling from business to business. Buyers are busy, informed, and risk-aware. If your copy can’t explain what you do and why it matters in seconds, they’ll move on. Simple.
I’m Max Watt, a dedicated York B2B copywriter helping businesses simplify complex services, build trust fast, and convert more leads through sharp, strategic content. Saying a lot in a short number of words is what I do.
From website overhauls to blog content and whitepapers, I can help your B2B brand sound better, rank higher, and close deals faster. My SEO copywriting services for B2B companies spans York, Leeds, Manchester and overseas.
B2B Copywriting Services: What I Do
Types of B2B SEO Copy I Write
📘 Blog Content: Helpful how-tos, industry analysis, and evergreen guides written with SEO insight and human interest. Ideal for thought leadership and long-term traffic.
🖥️ Website Copy: From homepage rewrites to new service pages, I write content that builds authority, reinforces trust, and nudges your buyer to act.
📣 Social Media & Snippets: Need sharp content for LinkedIn, Facebook, or Instagram? I write posts and microcopy that keep your brand voice strong and consistent.
📄 Whitepapers & Long-Form: In-depth content backed by research, data, and original insights. Perfect for lead magnets or positioning your brand as a leader in its field.
My B2B Copywriting Values
💡 Clarity Over Clutter
I don’t write waffle. I get to the point clearly, concisely, and in your tone of voice.
📈 Strategic Thinking
Every word I write is backed by keyword research, competitor analysis, and a clear goal, whether it’s leads, trust, or awareness.
🛠️ Collaborative Process
You get plenty of input but none of the heavy lifting. I ask smart questions, keep things moving, and never ghost a client.
🧠 Cross-Sector Experience
I’ve written for B2B clients in finance, SaaS, legal, logistics, construction, consulting, and probably your niche too.
My Process
- Research: I dig into your business, competitors, and target audience. Expect smart questions and detailed notes. I’ll get a handle on your tone, your goals, and your market fast.
- SEO + Strategy: Where needed, I run keyword research, analyse your site, and create a structure built to inspire customers and rank well in your niche.
- Writing: This is where the magic happens. First drafts are clear, strategic, and conversion-ready. Always bespoke, never phoned in.
- Feedback Loop: You’ll get a structured feedback stage to tweak or refine. I want the final copy to feel like you at your best, not like a freelance stranger took over your brand.
B2B Companies I Work With
- SaaS and tech companies.
- Professional services (legal, accountancy, consulting).
- Financial firms and insurers.
- Agencies and content teams.
- B2B eCommerce and manufacturing.
Testimonials
“Very pleased to have worked with Max. Good writer and delivers on-schedule. Would be happy to work with him again!”
“Max delivered a quality article, on time. Excellent communication during the whole process. Highly recommended.”
“Max is a natural storyteller with a great writing style. We enjoyed his work and would definitely be open to future collaborations.”
Ready to Make B2B Copy That Performs?
If your business content is too vague, too long, or just outdated, I can restructure it. If you need a full content calendar and multiple B2B blogs, it’s what I do best.
Let’s present your services with sharp and strategic copy that engages search engines and customers.