Engaging copy for businesses who want to rank, resonate, and convert.

Freelance SEO Copywriter Manchester with Experience
Watt Is Copywriting offers copywriting services for Manchester-based businesses, ensuring your digital marketing makes an impression. From service pages to blogs, my SEO copywriting services ensure solid positioning in your sector.
Specialising in B2B copywriting and technical copywriting for blogs, service pages, categories, and much more, I turn high-quality content around quickly – whether you’re a local startup or a scaling SME.
Need a Manchester Content Writer? Here’s What I Offer
🖥 Website Copywriting: Clear, confident web content for service pages, homepages, and landing pages structured with SEO best practices and persuasive user experience.
📘 Blog Writing: Turn keyword data and technical detail into engaging articles that bring in traffic, trust, and a stronger brand voice.
📣 Content Strategy & SEO Support: Keyword research and competitor audits that help you plan and refine content and targets the right users.
🧱 Category & Product Copy: Ensure every listing pull its weight by optimising categories and products for clicks, conversions, and crawlability.
Why Work With a Manchester SEO Copywriter?
✅ Proven SEO Knowledge: I’ve delivered results at agency level (Edge45) and as a solo freelancer.
✅ B2B & Technical Expertise: Comfortable with complex topics, I write for SaaS, accounting, travel, and more.
✅ Local Expertise: Based in York and working with clients across Manchester and the North.
✅ Creative Edge: As a published fiction writer and music journalist, I know how to keep readers hooked while appeasing the Google Gods.
Clients Say…
“Max has been a great addition to our writing team the last few months. His work is always on time, if not early and of a good quality. Thank you Max!” ~ Guider AI
“Superb job completed sooner than the deadline. Will be working with Max again.” ~ Design2Market
“One of the best writers on Upwork. A very professional and excellent writer.” ~ Everytalent
Boost Your Visibility with Watt Is Copywriting
If you’re based in Manchester and want copy that gets noticed, let’s work together. I bring the strategy of an SEO agency, the adaptability of a freelancer, and the voice of a writer who crafts words that fly off of the page.
Frequently Asked Questions
❓ What does a Manchester SEO copywriter do?
I write content to rank well in search engines and engage real people. This involves blending keyword strategies with compelling writing, whether it’s for website pages, blog posts, or product descriptions.
❓ How can SEO copy help Manchester businesses rank higher?
Search-optimised copy ensures your content is aligned with what your customers are actually searching for, and how Google wants to display it. I use keyword research, competitor analysis, and on-page SEO techniques (like providing meta tags, internal links, and digestible structure) to give your site the best shot at page-one visibility. The result? More eyes on your brand, more qualified traffic, and ultimately more conversions.
❓ Can I hire you for a one-off blog or ongoing content?
Absolutely. Whether you need a single blog post, a full website rewrite, or ongoing monthly support, I offer flexible packages to suit your goals and budget. Some clients bring me in for a quick fix; others keep me on retainer for consistent, strategic content. It’s your call — I’m here when you need me.
❓ What industries do you specialise in?
I’ve written for a wide range of sectors, but I specialise in:
- B2B & technical industries (SaaS, software, accounting, IT)
- Ecommerce & product-led businesses
- Travel, healthcare, and local service providers
Whether your business is niche or broad, I’ve likely tackled something similar. If not, I’ll get up to speed fast.