Professional SEO copywriting services for Manchester businesses. Start ranking better, engaging more, and converting clicks into customers today.

Watt Is Copywriting offers an SEO copywriting service that ensures your Manchester business makes an impression online. Using SEO expertise and fine-tuned copywriting skills, I can help to position you solidly in the SERPs through landing pages, blogs, specialised ad copy, or social media posts.
🖥 Website Copywriting: Clear, confident web content for service pages, homepages, and landing pages structured with SEO best practices and a persuasive user experience.
📘 Blog Writing: Turn keyword data and technical details into engaging articles that bring in traffic, trust, and a stronger brand voice.
📣 Content Strategy & SEO Support: Keyword research and competitor audits that help you plan and refine content and target the right users.
🧱 Category & Product Copy: Ensure every listing pulls its weight by optimising categories and products for clicks, conversions, and crawlability.
✅ Proven SEO Knowledge: I’ve delivered results at the agency level (Edge45) and as a solo freelancer.
✅ B2B & Technical Expertise: Comfortable with complex topics, I write for SaaS, accounting, travel, and more.
✅ Local Expertise: Based in York and working with clients across Manchester and the North.
✅ Creative Edge: As a published fiction writer and music journalist, I know how to keep readers hooked while appeasing the Google Gods.
“Max has been a great addition to our writing team the last few months. His work is always on time, if not early and of a good quality. Thank you Max!” ~ Guider AI
“Superb job completed sooner than the deadline. Will be working with Max again.” ~ Design2Market
“One of the best writers on Upwork. A very professional and excellent writer.” ~ Everytalent
If you run a Manchester business and want copy that gets noticed, let’s work together. I can bring you the strategy of an SEO agency, the versatility of a freelancer, and the voice of a writer who crafts words that fly off the page.
I write content to rank well in search engines and engage real people. This involves blending keyword strategies with compelling writing, whether it’s for website pages, blog posts, or product descriptions.
Search-optimised copy ensures your content is aligned with what your customers are actually searching for, and finds a way to stand apart from your digital competitors. Implemented keyword research, competitor analysis, and on-page SEO techniques (like providing meta tags, internal links, and a digestible structure) to give your site the best shot at page-one visibility and results in more eyes on your brand, more qualified traffic, and ultimately more conversions.
Absolutely. Whether you need a single blog post, a full website rewrite, or ongoing monthly support, I offer flexible packages to suit your goals and budget. Some clients bring me in for a quick fix. Others keep me on retainer for consistent, strategic content. It’s your call. I’m here when you need me.
I’ve written for a wide range of sectors, but I specialise in:
Whether your business is niche or broad, I’ve likely tackled something similar. If not, I’ll get up to speed fast and start delivering excellent copy.