Technical SEO Copywriting

Let’s cut the jargon. I’m Max Watt, a UK-based freelance technical copywriter. My technical copywriting services help SaaS, law, and finance brands build clarity and trust. I engage trust by simplifying complex services in a personable manner — without losing the detail that makes you stand out.

Whether you’re in York, Leeds, or overseas, I have you covered at every stage.

What I Offer

📘 Technical Blog Content
SEO-driven and audience-focused blog posts that turn specialist knowledge into engaging reading.

🖥️ Website & Service Pages
Clear and confident copy for technical services and platforms.

🛠️ Product Descriptions
Detailed, benefit-driven breakdowns for software, tools, and hardware.

📣 Technical Marketing
White papers, datasheets, case studies and lead magnets that show expertise without overwhelming your readers.

My technical copywriting services.

Why Hire A Technical SEO Copywriter?

Complex ideas are all well and good. But if they’re not represented in your service pages, blogs, and landing pages then nobody is going to stick around. And what happens when people don’t know what you’re offering?

Yep, they scroll on and you lose a potential lead.

A technical copywriter (ahem, pick me) sharpens your messaging across your website, ensuring your message is clear and compelling.

My Technical SEO Copywriting Experience

I’ve written for clients across law, finance, technology, SaaS and others. I produce:

  • Long-form explainers on legal processes and compliance.
  • SEO-driven finance blogs and category pages for consumer and B2B audiences.
  • Detailed service pages for software companies and developers.
  • Product copy and user-facing content for SaaS platforms.

Who I’ve Helped

✔ SaaS platforms
✔ IT & cybersecurity firms
✔ Engineering & industrial companies
✔ Data & analytics agencies
✔ Technical B2B service providers

Testimonials

“Very pleased to have worked with Max. Good writer and delivers on-schedule. Would be happy to work with him again!”

~RCK Publishing, LLC

“Max delivered a quality article, on time. Excellent communication during the whole process. Highly recommended.”

~Game Scout

“Max is a natural storyteller with a great writing style. We enjoyed his work and would definitely be open to future collaborations.”

~Appenate

Why Work With Me?

  • SEO: Backed by copywriting agency experience.
  • Experience: Background in high-spec B2B copywriting.
  • Flexibility: Able to work independently or as part of a wider content/SEO strategy.
  • Results: long-term content strategies that bring in traffic and convert.

Start Technical Copywriting Today

As a copywriter experienced in dynamic technical topics, I understand how to convey your ideas, technology, and concepts simply and engagingly.

Whether you’re a SaaS startup, an engineering firm, or a B2B tech brand, I create clear, search-optimised content that connects with the right audience — and performs where it counts.