WATT IS COPYWRITING?!

Website Copywriting

You have just over a minute before users leave your website. Make it count.

My website copywriting services help brands stand out with compelling, conversion-driven content, giving you the best chance of engaging target users and triggering a lead.

I work with businesses across York, Leeds, Manchester, and across North East England. Highly adaptable and capable, I also work with businesses overseas.

TALK TO ME

Freelance Website Copywriter in North East England

With over 4 years of experience as a copywriter – both in agencies and solo – I’ve helped countless businesses improve their rankings and user engagement with captivating copy.

From experience, I know that both website and client are happier and after seeing the results of an SEO-optimised content strategy, so why delay?

my services

My Website Copywriting Services

  • Homepages: Make your shopfront sing with captivating homepages that speak your mission, values, and USPs without overselling.
  • Service Pages: Ensure your services are clear, transparent, and stand out.
  • Landing Pages: High-quality landing page copy keep users on the page, ensuring they get what they came for.
  • Quick Wins: Have a ready-made website? I optimise headings, meta data, and page structure to increase page authority and climb rankings without major rejigs.

SEO Copywriting in York

As a York-based SEO content writer with agency experience at agencies, I’ve helped local businesses from law firms to ecommerce brands drive traffic and convert leads with compelling, search-optimised copy.

Website Copywriting in Leeds

Applying my experience to the Leeds area, I specialise in copy that speaks both to search engines and your customers. Whether you’re a SaaS startup in Holbeck or a creative studio in Headingley, I tailor tone, keyword strategy, and structure to match.

SEO Content Services in Manchester

Having lived and worked in Manchester for substantial time, I am equipped t support its companies with strategic content that earns rankings, and trust.

What My Clients Say
“Very pleased to have worked with Max. Good writer and delivers on-schedule. Would be happy to work with him again!”
~RCK Publishing, LLC

“Max delivered a quality article, on time. Excellent communication during the whole process. Highly recommended.”
~Game Scout

“Max is a natural storyteller with a great writing style. We enjoyed his work and would definitely be open to future collaborations.”
~Appenate

Rating: 5 out of 5.
  • B2B Copywriting: Informed yet human, I help B2B brands turn complex offerings into clear, conversion-ready messaging.
  • Technical Copywriting: I turn intricate systems, tools, and platforms into accessible, high-performing content that ranks whether you’re building software or managing compliance-heavy processes.
  • Healthcare & Wellbeing: SEO blog content and service copy for clinics, startups, and health platforms.
  • Accounting & Finance: Tone-appropriate copywriting for finance firms, from homepage refreshes to pillar content strategies.
  • Travel & Tourism: Engaging copy that informs, ranks, and sells—perfect for travel agencies and destination platforms.
  • Ecommerce SEO Copywriting: Category, product, and brand pages that drive rankings and guide buying decisions.

What Does a Website Copywriter Do?

As a website copywriter, I specialise in website content that ranks and engages. I deliver:

  • Compelling Copy: Users are more likely to stay on a page if the content is engaging. I balance visibility with engagement to make your website sing.
  • New Opportunities: I use competitor and SEO research to uncover opportunities for leads with new pages.
  • SERP Ranking: I research, write, and launch landing pages, service pages, homepages, and many other formats to engage users.

Let’s Write a Website Together

At WattIsCopywriting, you will receive:

  • 3+ years freelance experience, working with clients across the North and UK-wide.
  • Former agency writing experience.
  • MA and MFA in Creative Writing (Distinction, York St John).
  • Demonstrated SEO results, keyword-led content, and conversion tracking.

If that sounds like what you’re looking for, let’s talk.

BOOK A FREE CONSULTATION

Frequently Asked Questions

💬 What does a copywriter for websites do?

A website copywriter turns visitors into customers with words. I write the content for your site — from homepages to service blurbs, landing pages, and everything in between.This involves:

  • Ensuring sure your copy reflects your brand and tone.
  • Crafting words that speak directly to the people you want to reach.
  • Guiding users towards enquiry, purchase, or whatever action matters.
  • Optimising everything for SEO, so more people find you in the first place.

💬 What’s included in your website copywriting services?

Every website project is different, but my website copywriting services typically include:

  • 🔍 Strategy: I get to know your goals, your voice, and your audience
  • 📈 SEO research: I find high-impact keywords that can boost your rankings
  • ✍️ Writing: Clean, engaging, conversion-ready copy for your pages (home, services, landing, about, etc.)
  • 🧱 Structure: Smart use of H1s, metadata, and formatting to help users (and Google) navigate with ease
  • 🧠 Proofing: Nothing leaves my hands without a final polish
  • 🔁 Revisions: You get rounds of feedback baked in — we get it right before going live

Need a quick uplift or a full rework? I offer both one-off jobs and full-site packages.